The Granny spotted this in last week’s Irish Daily Mail. She’s a stickler for spelling and grammar etc., possibly due to having worked in advertising for many years and she had actually kept the newspaper just to show off the awful mistakes. She’s of the attitude that there is no need or reason for it and I happen to agree.
It’s shocking for a company claiming to be a self-appointed ‘government watchdog’ to be unable to place a simple and correct advertisement in a national paper. Are standards slipping everywhere, I wonder, or am I just more tuned into mistakes and errors these days? Maybe I’m just taking after The Granny
Full advert:


Standards are slipping.
I got the first one, but I had to look twice to catch the second one.
@Maxi – I even circled them in red for you!!
I find it insulting that someone doesn’t bother to proofread before signing something off. Grrr.
I work in design and print and I’m really strict on this in my place. I even read stuff backwards as an extra precaution. I’m very nerdy about it.
The apostrophe mistakes are disappointing too…