Mmmm pizza and beer

I was invited along with a few other bloggers to a “Budweiser ‘Behind The Scenes’ Blogger Evening” by the lovely Cliodhna of WHPR, which took place last night in the salubrious surrounds of their office on Ely Place.

We were promised pizza, beer and a preview of the new Budweiser advert, first airing of which will be on Saturday afternoon on Sky. There were funky aluminium Budweiser beer bottles a-plenty, a truckload of pizza, and finally the watching of the video. We made them play it three times in a row. It’s a cool and funky ad, the kind that you hope will come on in the next ad break just so you can fill in the bits you missed on the last ad break. I’ve seen it now six or seven times and I’m still noticing bits I’ve missed up to now!

Take a look:

In conjunction with the release of the ad there will also be a competition for people to record their own bit of the ad and upload it to the site Alltogethernow.ie (to be launched 4 July 2009) for a chance to, first off, win a case of Budweiser for the first 100 entrants – woo! – and also to be in a second version of the advert to be made up of snippets of videos and photos uploaded by people around the country after they’ve seen the ad (depending on the quality of entries of course!)

Thanks to the lovely ladies at WHPR for hosting an informative, fun and lovely evening last night- I’m looking forward to seeing the uploads of people’s own versions of the ad in it’s various parts

You can read some more comprehensive reports on the night from Christian and Darragh.