Last Tuesday, MediaContact led by Jack Murray held a one day masterclass in public relations entitled ‘Make Your Business Famous’ aimed at giving people an introduction to the world of the media and PR and making it work for their company. The course included the ‘how to’s and the ‘what to do’, ‘what not to do’s of PR and was held in the Camden Court Hotel.
Mediacontact.ie is Ireland’s leading publisher of print and online media directories. They began business in 2006 when they acquired the, long-established, Irish Media Contacts Directory which provides a comprehensive list of media contacts for the 32 counties both on-line and in an annually published directory.
The course promises to teach participants
• How the Irish media works.
• How to set communications objectives for your business.
• How to run an effective media campaign.
• How to approach journalists and build a working relationship with them.
• What makes a good story?
• How to write a press release that will get published.
• How to organise a great photocall
Jack certainly covered all of these topics and more during the course, with exercises and tasks throughout the day to ensure each individual was learning from what we were doing and also to apply the theory to practical situations.
It’s a great course for an introduction to the media, to how it works, how to approach people with a press release or news story and, just as importantly, how NOT to do it.
I’d definitely recommend the course to anyone who is at a loss as to how to start a public relations campaign as the course gives the most useful basics of writing a press release, approaching journalists, organising photo calls. Obviously the constraints of a one day course mean that nothing is studied in depth but it is a wonderful introduction to the world of PR for the uninitiated.
This one day course is run on a monthly basis, to find out about the next course you can visit MediaContact.ie, email the lovely Evelyn at firstname.lastname@example.org or call 01 475 2050.
Many thanks to Conor from Connector.ie who organised a place on this course for me 🙂